EasyBuild: Increase online traffic through SEO and enhance website design
EasyBuild is a professional modular software package designed solely for the construction industry. The dedicated application enables users to more effectively manage and control construction projects by meeting all of their financial, departmental, compliance and operational requirements.
The primary objective of the brief was to increase internet traffic to the website. GQ addressed this in a number of ways. Firstly, we comprehensively rewrote the site to incorporate the optimum amount of SEO relevant key words and phrases. At the same time we made certain the pages were clear and informative.
Crucially, our team also restructured the core coding
of the website. This allowed us to ensure the content was made as accessible as possible to the search engine spiders that look for appropriate data and rank it accordingly.
By also adding pages to the site we increased the amount of vital SEO content.
Finally, to enhance the experience of actually visiting the website, we redesigned the layout to be more concise, attractive and user-friendly.
As an example of how successful GQ’s input has been, the key search term “construction accounts software” now ranks the EasyBuild site at 5th using Google (out of 76 million results) and 3rd using Yahoo (out of 22 million results).