Syngenta: S-pac Solids global marketing communication package
The S-pac range of liquid packaging that Syngenta introduced in 2008 made it quicker, easier and above all safer for farmers to handle liquid agricultural products. GardnerQuainton were responsible for the successful global marketing campaign that launched the innovative containers. Next Syngenta developed a new range of packaging for solids, performing much
the same job for farmers – safe, simple and secure containers for granular products.
We were commissioned to develop a global communications package that would go out worldwide, speaking to farmers, agricultural producers and retailers of agricultural products in dozens of countries. Our task was to convey the benefits succinctly through beautifully clear, precise graphics and text, across a hardback brochure, website, CD, demonstration box and various support materials. The results were straightforward and compelling.
