City & Country: brand, brochure, website, video, signage for historic treasure
Bentley Priory is a country house and estate of immense significance in the history of Britain. The site is recorded in the Doomsday Book and the current house dates from the 18th century and was remodelled by one of our greatest architects, Sir John Soane. It later enjoyed visits from Queen Victoria and Prince Albert, but its most dramatic and important period occurred in the dark days of World War II.
As the Battle of Britain raged in the skies, the RAF's extraordinarily brave efforts were directed from Fighter Command's headquarters at Bentley Priory; the entire history of Europe hinged on decisions made here.
Today Bentley Priory is viewed as a permanent memorial to those who served in the air force and fought in the Battle of Britain.
Hence its restoration is of the greatest sensitivity. It is being converted into exceptional homes by specialist developers City and Country, who asked GQ to help with Bentley Priory's marketing, beginning by branding the prestigious project. We have produced an elegant and sophisticated brand, balancing classicism with a modernist feel that acknowledges Bentley Priory's key role in the modern era. The brand's central motif is based on the stunning ceiling of the Priory's Adelaide Room.
We brought the brand to life in a website, brochure, video and signage on the site itself, all echoing and enhancing the elegant, classic spirit of this remarkable historic redevelopment.