We like to keep our finger on the pulse, and we imagine that you do too. Make sure you keep an eye on this part of our website to stay up-to-date with all of the vital industry news and events. In fact, why not bookmark this page? Here at GQ we don’t just make the news, we also cover it.
GQ deliver an ExCeL-lent stand for Syngenta PPM
GQ worked with Syngenta at PestEx 2013, the largest UK trade exhibition and conference for the pest control industry, held at ExCeL London in April. We worked in partnership with a European agency to deliver not one, but two truly eye catching stands, showcasing the launch of new professional pest management (PPM) products to market. Syngenta received some fantastic feedback from visitors, with the larger of the two stands widely praised by delegates as being "best in show".
We've just completed a branding assignment for the ACA, a professional body who represent consultant architects throughout the UK. We were delighted to land this prestigious project and we honed our skills in the design of a corporate logo that embodies the progressive, forward-thinking nature of their business.
"As a body representing Architects in practice, the ACA needed to work with a consultant with cutting edge design skills and sector knowledge to update our brand identity. We cannot recommend highly enough the dedication, creativity and expertise that Guy and his team at GQ delivered for our project. They immediately understood what we wanted and were sympathetic to our complicated Client structure. They delivered the entire project to time and budget and with a unique creative flair that made GQ a sound business partner. We look forward with them again in the future."
Shona Broughton, Administration Manager, The Association of Consultant Architects
Making an impact
When you're competing with 4,597 other exhibitors you really have to make your presence felt. We designed and built this eye-catching stand for our client Winplus who exhibited at the Automechanica Exhibition at Frankfurt's huge Messe Centre. The exhibition is the world's leading trade fair for the automotive industry and is a fitting showcase for the accessories and car care products manufactured by Winplus. Once again, the exhibition was a resounding success with order books filled and smiles all round.
Maintaining the lead
GQ recently redesigned the EasyBuild website, improving the functionality, making the content more accessible and enlivening its looks. Both the visual and technical elements can date, so it's always good practise to invest in a little site renovation every few years.
Everyone knows the importance of SEO - and we at GQ continually target and maintain a first search page ranking – but the way the site is constructed also has a big impact on usability and optimisation. Every website we buildgoes through an initial 'wireframe' process to ensure that it's totally functional before we let our designers loose - this paves the way for the sweetest and smoothest user experience.
The game of the name
When a change in directorship meant a change in name, the GQ design studio created a striking new brand for GT Engine Services, a specialist jet engine repair and maintenance company. Not only does the name refer to the two Directors – Greg and Tom, but it has a distinct engineering ring to it! Here we see the smart new corporate livery at their premises near Stansted Airport.
New to the GQ crew
As GQ continues to grow, we have recently welcomed two new members to our team, both of whom have come to join the Account management part of the company. Kyla was previously AM at a leading London brand agency, and worked with some very prestigious clients in the property, destination retail, sport and leisure sectors. Amy has joined us from a boutique Essex agency and has years of experience in property advertising and marketing. As you would expect from GQ, they are no ordinary Account Managers! Between them they have an arsenal of complementary skills and strengths - from fantastic copywriting and a thorough understanding of brand strategy, to project management and creative thinking. They are both already getting stuck in, getting to know and working alongside some of our lovely clients.
Location, Location, Location
Chesterton Humberts recommended we pitch to market a small, but perfectly formed development of luxury apartments on the borders of prestigious Primrose Hill. It's all in the early stages, but here you see GQ's flair for branding, with superb 3D visualisation skills and a neatly designed hoarding that is perfectly positioned on a busy through-road between Chalk Farm and Swiss Cottage. The brochure comes next but this might be all it needs to generate early interest.
Property marketing is being revolutionised
We at GQ always keep ahead of the game and we'd like to show a sneak preview of what is sure to shape the future of property marketing – Augmented Reality. We're convinced you'll be seeing a lot more of this extraordinary, interactive technology before too long, not least because we're about to embark on a live project – so don't forget to tune in here for updates.
A few of our clients have already seen our new show reel and all of them have been impressed, very impressed. If you're looking for the 'wow' factor, then Augmented Reality will certainly provide a platform to excite and engage your audience and its potential applications are virtually infinite. Press 'play' and prepare to be amazed…
Brussels and Sprouts
Guy and Craige spent the weekend in Brussels' lovely Sheraton Hotel. They were there to support their client Syngenta who were promoting the 'Takecare Program' to spread the word on the best practises in Seed Care.
Our eye-catching stand encouraged interaction with a series of videos providing a visual draw, while the audio element was discreetly covered via wireless headphones. But perhaps the main attraction was the iPhone 5 competition – to enter you had to link to Syngenta's mobile registration portal through our neat little QR code and tap in your details. Clever stuff!
Helping families heal
We’ve just launched a fresh, clean website for the Cry Eat and Sleep Clinic in Harley Street. The clinic specialises in psychotherapy services for parents and children, and their website needed to be attractive and positive while still gentle and easy to use. Our solution included clear modern fonts, calm uplifting colours and a simple, intuitive site structure. Click here to visit the site
Digging it at the Potato Congress
Syngenta’s presence at the World Potato Congress is important – it’s their chance to get the attention of the global potato industry. For this year’s Congress, held recently in Edinburgh, Syngenta asked GQ to design a small but powerful stand for them.
Our solution used the visual image of a potato plant both above ground and below, where a number of tubers carried key messages about the solutions Syngenta offers potato farmers. A simple enough concept, but brought beautifully to life with an elegant design that used atmospheric back lighting. The feedback? A very effective stand.
Raisin our packaging game
It’s not always easy to introduce a fresh new take into the tightly controlled and measured world of packaging, but that’s what we’ve done for our client Free From Factory and their delicious dairy-free range of confectionary.
Our challenge was to create an engaging style of packaging that would leap out from the shelves and engage attention with an element of fun. We’ve used a combination of bold, bright packaging design and exuberant expressive language, and judging by the reception of the first product onto the shelves, Chocovered Raisins, we’ve succeeded.
Attracted by the thought of ‘scrummy, yummy, juicy, rolly raisins’ and the promise of ‘no “udder” ingredients’, customers are buying them in droves. Chocovered Raisins are available now in most of the UK’s leading supermarket chains. Don’t worry, they’re easy to spot.
GQ have previously developed some very successful packaging and brand imagery on behalf of Winplus; specifically the Type S and Powered by Fairydust car accessory programmes and the Blue Magic multi-purpose repair products. Having developed a cutting edge micro encapsulation system for in-care fragrance Winplus again called on GQ to develop the packaging and brand identity. GQ responded in their usual professional and enthusiastic manner, the result being the creation of the “CAIR” brand. Key buying groups have responded favorably to “CAIR” so much so the finished product is now being tested by Europe’s leading automotive aftermarket retailers.
The headquarters of RAF Fighter Command during the Battle of Britain has no small place in the history of this nation. Not only was Bentley Priory at the heart of the fight to keep Britain free from Nazi invasion, it also has a distinguished earlier history. Now, as part of our work promoting the development of Bentley Priory for City and Country, Gardner Quainton have created a sumptuous video that captures the site's historic elegance and the ravishing contemporary interior design of the new homes being developed there.
Syngenta wanted to hit the ground running this season highlighting the benefits of Seguris' new SDHI technology. So we took a different approach – we created an unconventional advertising campaign with a concept that played out across several months.
Focusing on the long-lasting effects of Seguris, we came up with the idea of the triathlete, an athlete with exceptional endurance. We designed a series of ads and teaser ads showing different imagery variations (covering swimming, cycling and running) and launched them at monthly intervals to build interest. We deployed the campaign across ads, emails, web banners including a takeover of the Farmers Weekly site, a microsite and mobile website.
It was a highly ambitious campaign, both in its concept and its complex delivery mechanisms, but the risk paid off. Like Seguris itself, it has been a potent and enduring success.
Syngenta have launched a regular monthly email newsletter for staff, created by the team here at GardnerQuainton. It goes out to more than 500 recipients in Syngenta Seedcare all round the world, offering little nuggets of wisdom on upcoming exhibitions, new product launches, staff appointments, industry developments, the activities of competitors and the implications for Syngenta.
In a fast-moving industry it's performing an essential job of keeping everyone up to date and clued in no matter where in the world they are.
Throughout the year cereal farmers face a series of challenges, changing as often as every few weeks. Now Syngenta is sending them a monthly email with information relating to the current period of crop farming, including advice on disease control, market conditions, developments in crop technology and more. They asked us to design the email to be easily accessible (as farmers are always short of time). Our solution is clear, bold, succinct and visually appealing, with information that's simple to harvest in a hurry.
The state of the turf is absolutely key to the quality of a golf course, and managing turf well is a difficult art. Syngenta asked us to design, build and send out regular emails to greenkeepers and golf course managers offering focused, in-depth information that precisely targets the issues they're facing at any point in the year. The email highlights a problem, explains why it's happening, and gives succinct advice that links on to Syngenta's GreenCast website.
Although the email is designed to look easily accessible, its information isn't dumbed down in the slightest: a valuable aid to the professionals responsible for keeping greens green and roughs not too rough.
Following the creation of a successful building warranties website for Evolution Insurance a couple of years ago – which still typically holds the number one spot in Google – the company asked us to do something similar for their group website. The new site shares the same look and feel as the previous one, and its search engine effectiveness.
Pegasi offer a rental service for some of the finest apartments in London. The prices start at £1,400 and top off around £5000 – per week! They wanted a corporate brochure to match the exceptional quality of their service and began searching for a company who could redesign and produce it for them… and finally they found GardnerQuainton.
We have been working on the brochure over recent months and it has just gone to print. Pegasi are thrilled with it.
GQ has been asked to tackle yet another medium for our client Syngenta. This time we've created a pre and post roll video advertisement to promote the Seguris brand. The ads appear on the Farmers Weekly video news channel, which Syngenta sponsors, and play at the beginning and end of each news video. They contain a short animated sequence showing part of the Seguris logo spinning and forming, followed by a brief, punchy message.
The sales team at Syngenta Crop Protection are pioneering the use of iPads to display their latest presentations kits, videos and podcasts to growers across the UK. The iPad is an incredibly portable but powerful tool, and easy to use too, but managing the behind-the-scenes process isn't simple at all.
GQ has helped across the board. We've not only designed the promotional materials used on the iPad but also developed solutions to the technical, security, access and content challenges. We've provided high security lock down, given help tutorials and ongoing technical support, and sourced a system for managing uploads and downloads. We put in a lot of effort to make everything look effortless for the team out in the field.
Just another example of how the GQ team combine creativity and cutting edge technology to give powerful results.
GQ is pitching to handle all the marketing for a rather special development: an £180 million project to restore and redevelop the old King Edward VII hospital in Midhurst, in the South Downs.
The hospital was built at the beginning of the 20th century as a superb example of Arts & Crafts architecture, and has huge potential to be turned into a stunning set of homes. Here's hoping we'll be the ones working to promote it, because this will be a prestigious development and a good six years' worth of marketing work. Watch this space.
It's good to hear that the website we created for the CityPride and Island Point developments (see news, June 2011) has come up trumps.
The site was designed to market these two outstanding Isle of Dogs development opportunities for property consultants Knight Frank. Now we've just heard that the sites have sold – for a record sum. Job done!
We had fun joining our client Banner Homes at this years prestigious What House? awards at the Grosvenor Hotel in November.
These are the biggest and longest established new home awards in the UK and it was quite an occasion. Those of us at GQ who work on the account shared a table with Banner Homes' senior people.
The picture shows (l-r) Guy Gardner, Sarah Cooper, Lawrence Ward, Louise Halliwell, Guy Farrow and Nicola Hibberd.
GQ's Guy and Craige recently flew out to Budapest to help put together the stand for our client Sygenta Seed Care, lead sponsors at the European Seed Association's annual meeting. The event took place in the majestic surroundings of the 5-star Corinthia Hotel Budapest, and we took advantage of the high ceilings and stunning interiors with an eye-catching display of huge helium balloons decorated with key messages.
The stand itself (see left, with Guy and Craige alongside our client Nicole Regenass) used an array of marketing messages and brochures to convey the powerful point that Syngenta are engaged in a worldwide effort to help growers become more successful and financially secure.
Global chemical giant Clariant International have once more asked GQ to design and produce a set of corporate brochures for them. Last year we were tasked with communicating the huge breadth of their work across multiple sectors, and our solution was to subtly place the Clariant logo onto images of everyday objects from each sector (eg a pair of jeans), thus bringing alive the company's involvement.
This year we have refreshed the concept but are again employing dramatic visuals to engage audience attention. The brochures are currently at the printers and we're looking forward to seeing the results and getting them out there across the world.
We're excited to be sponsoring five of Great Britain's most exciting young athletes as they work towards the 2012 Olympic Games. Final Olympic trials don't take place until March 2012, but all five are all very hopeful and fired up.
In the picture you can see four of the five: from left, Richard Webb (breast stroke swimmer), Rion Pierre (100 / 200m runner), Blake Aldridge (leading diver), Andrew Baggaley (top UK table tennis player). (The ones who don't look like athletes are Craige and Guy.) Missing from the pic was Gemma Howell (57kg Judo champion) who is currently nursing a snapped Achilles tendon.
GQ is not only financially supporting the athletes but also going to create a website which will be fully optimised. This will help them raise their profiles over the months leading up to the Games. We wish all five the best of luck.
Our Andy Knight tied the knot with his beautiful wife Debbie last weekend in the most perfect September sunshine, in the dream surroundings of Barrington Hall.
The entire GQ team were, of course, in attendance, enjoying a small celebratory drink, as our picture reveals.
It was a truly special occasion and we wish Andy and Debbie all the very best. Andy and Debbie are now on honeymoon scuba diving in Bali and Wakatobi, lucky devils.
GQ have been asked to design and build a new website for international lighting company Atrium. The brand has been around since the mid-70s when it began as a distributor of modern lighting and furniture in Yorkshire. Ten years later, after moving south to Hertfordshire, they made the jump to central London. Their focus from the start has been on quality end of the lighting field, and today they represent a range of brands which are the leaders in their fields – office, retail, hospitality and leisure, education and high end residential.
Our brief is to create Atrium a bright new website which will give them a platform for marketing their premium products to a wider audience. They also want to be able to manage the site themselves so we're building in an easy to use content management system. We're hoping it will be an illuminating experience for all concerned.
No sooner did GQ find itself settling in among the cool ad execs and trendy film directors of Soho than someone decided to knock our building down. Was it something we designed? Actually it was because of the Crossrail extension at Tottenham Court Road.
Out of the blue we were offered office space not far away in Covent Garden, under the auspicious roof of the Hospital Club. Launched in 2007, the Hospital Club is both a social network for the media and creative industries and a physical space where all kinds of creative events take place. It's the only club designed specially for the creative industries.
Being a little creative ourselves on occasion, we feel quite at home. In fact we're very excited to be here.
Our web guru Andy Knight is getting married next week so of course it gave us the perfect excuse to go out and let our hair down on a stag do.
We started with some seriously competitive go karting at Rye House Go Karting Circuit and then went on to Harlow Greyhound Stadium for a fabulous evening.
GQ was unable to resist when we were approached by Saffron Walden Initiative to help create all the design and branding for the first ever Saffron Walden Maze Festival held in August this year (inspired by the town's turf maze). What a great idea – celebrating the art of confusing, puzzling and losing people. The festival included a knitted maze, a night vision maze, and spiral dancing derived from ancient labyrinth dances.
To help the community we donated the design of the festival's logo, leaflets and brochures, and built a website too. The week was a great success.
Robydome are experts at combining electronics and IT to deliver state of the art monitoring and control systems for industrial and agri-food uses – for example monitoring and controlling the temperature and humidity of stored grain so it stays in perfect condition.
We have a long standing relationship with Robydome's sister company, Techneat, and this gave us an opportunity to suggest a rebrand for Robydome's corporate identity. Our thinking was that by creating a more recognisable, professional and distinctive brand, Robydome would be able to delineate and focus its specialised product sectors as well as creating more powerful advertising. In essence, strengthen its presence in its target audience's minds.
Our branding work has been well received and we're hoping to have an ongoing future relationship with Robydome, including taking the new brand online.
Here at GQ the team have been working on refreshing the brand identity and designing the packaging for a range of non-dairy confectionery products called Fabulous Fudge and Chocolate Raisins.
Our aim is to raise the profile of the sweets and position them as premium quality products – using the packaging to tempt people's taste buds. The products in their new packaging will soon be appearing in a major supermarket chain… Watch this space.
Little Bill, our always shiny, never jet-lagged, travelling toy duck, decided he enjoyed the Mediterranean so much on his last trip he wanted to go back.
So he nagged away at Louise till she agreed to go with him to the beautiful island of Santorini. Here he is soaking up the famous Santorini sunset while Louise waits impatiently to hit the seaside bars.
Property consultants Knight Frank asked GQ to help them market two outstanding new developments on the Isle of Dogs, CityPride and Island Point, with detailed planning permission for 619 apartments and a 203 room 5-star hotel.
So we've created a website to convey the remarkable vision for these developments and, as we do for all the sites we build for Knight Frank, included a secure data room.
Once people have registered they're able to download essential information and plans of the sites.
Our travel-mad duck Little Bill hasn't been away for a while and he was getting quite restless, so he booked himself on the biggest cruise ship in the world as a treat.
He took GQ co-founder Guy Gardner with him on board the Independence of the Seas which left Southampton on 28th May for a voyage around the Mediterranean.
Little Bill spent much of his time bobbing around in the ship's pool, which he seemed to think was a bath designed just for him.
The little fella has always wanted to be known as 'Captain Bill'.
GQ has had another major success with Halfords products, this time targeting the female market for automotive products. Previously this was a largely untapped market, so the branding and packaging for the range was going into uncharted territory.
There were a number of key questions the GQ creative team had to tackle. How obviously female should the range be? How girly? How to avoid being patronising? In the end the route we chose was a trifle tongue in cheek. 'Powered by Fairy Dust' is the name of the range and pink is its dominant colour, and it's been an instant hit with women drivers. Halfords are rapidly adding more lines to the range to capitalise on its success.
The Powered by Fairy Dust range has captured the female automotive product market like never before. Another ground breaking first for GQ.
Here's a GQ success story based on hard evidence of an impact on customer behaviour.
For a project called the Boxed Programme, GardnerQuainton created the brand and packaging for the Type S range of automotive accessories stocked by Europe's leading automotive retailers, Halfords and Norauto. A handful of new products were then subjected to store testing (while we held our breath and waited).
The good news is the results of the store tests were highly positive – meaning that customers responded to the new Type S branding by actually buying the products. And as a result the new range is being expanded and rolled out to all European markets.
'Exciting times ahead' was the comment from the client. What's particularly satisfying is that this is a success story where there's hard evidence of the impact our branding and packaging design has had.
GQ has been awarded a wonderful project of real character and historical resonance. Bentley Priory was the headquarters of Fighter Command in 1940 and the place where Churchill masterminded the Battle of Britain, and is an important part of our historical heritage. The site is to be maintained as a permanent memorial to those who served in the Royal Air Force, while at the same time being sensitively redeveloped into a superb set of homes with stunning views across London. Part of the redevelopment involves creating a Battle of Britain Museum in key rooms in the Mansion House.
GQ's role is to manage the marketing of the most prestigious part of the development, from the brand to brochure, ensuring that the many historical aspects of the site are honoured and the quality of the development highlighted.
We are delighted to have the privilege of working on such a prestigious project.
GQ has been invited to help market the biggest piece of land for sale in London at the moment. This is an incredible opportunity for us – and an incredible development opportunity
The land comprises two exceptional sites in London's Royal Docks, totalling a massive 85 acres close to the O2 Arena, London City Airport, Canary Wharf and the City. Working alongside the London Development Agency, GQ's role is to design two websites and create an advertising campaign to appeal to an international audience.
We're currently organising a helicopter shoot to show off the land's proximity to central London and its startling size. This is indeed a big opportunity.
One of GQ's longest standing clients, Westcombe Group, wanted to freshen up their group website. They specialise in creating high quality contemporary living spaces, and they needed a website that embodied their approach to design.
So we have not only designed them a classic contemporary website with seductive good looks, but also focused heavily on making the user experience effortless and optimising the site for search engines. All aimed at cementing Westcombe's position as one of London's leading developers.
Our client Syngenta has given GQ our latest challenge: to come up with a compelling concept for the International Seed Federation's World Seed Congress in Belfast in June. The exciting concept we have created involves using the brain to communicate the idea of deep-rooted innovation.
We are also responsible for planning, co-ordinating, designing, building and seamlessly delivering Syngenta's contribution to the congress. It's quite a challenge, but that's the way we like it.
Following on from last month's successful exhibition in Brussels, heart valve pioneers Edwards have called on GQ again to help create another innovative and engaging display for next month's exhibition in Amsterdam.
We are currently working closely with them to identify the core messages and deliver them using stimulating and involving interactive content. It's exciting work, and we will keep you updated on the results.
The internet has revolutionised the business of travel, and the competition online is fiercer than ever and still rapidly evolving. GQ were asked by a new business to help design an identity and a website for a new booking website for hoteliers that aims to be better than any of its competitors.
Travel Stream was originally developed as a travel booking system aimed at tour operators, with a wealth of hotel pricing, inventory and search capabilities to rival the likes of Expedia and Lastminute.com, but with the arrival of two industry experts their focus is now on hotels and apartments. The website is designed to offer a market leading booking engine and a complete content management capability allowing hoteliers more flexibility and ease of use than any other booking engines can offer.
It's early days yet, but we've already had great feedback on the site's sleek contemporary design and clear usability.
Atrium are an international lighting specialist based very near GQ's new office in Soho, London. They approached GQ to design and build a new website for them to support a number of exciting plans they have for the future. We're working on it right now. Watch this space for developments.
One of GQ's long-standing clients recommended our services to help a growing London-based company which specialises in designing and building basements. Having first established a sharp new brand identity, we're now laying the foundations for the website. It will be both content-managed and optimised for search engines. We're digging deep for this one…
This month GQ has delivered a powerful first piece of work for a new client – an exhibition stand with touch screen technology for Edwards, world leaders in heart valve technology. The stand, at a cardiac conference in Brussels, was devised to capture Edwards' spirit of innovation and evolution and convey the full potential of their life-saving products.
We took advantage of advanced touch screen technology to get visitors exploring for themselves, as well as offering crisp brochures to take away with them. Judging by the numbers drawn to the stand and their total engagement in the display, we've succeeded in getting across the incredible value of Edwards' work in saving and enhancing lives.
GQ has landed in trendy Soho, heart of the UK's advertising and film industries. We have just completed the move here to our new London offices, close to the green space of Soho Square.
This is the part of London with probably the biggest creative buzz and we're certainly enjoying settling in here alongside some of the world's leading creative talent. If you're nearby, do drop in for a coffee and a chat.
The Cereals event in June is big news for the arable industry, with 25,000 visitors meeting hundreds of suppliers over a vast area of stands and demonstrations. This year, for the sixth year in a row, GardnerQuainton are handling the whole event for Syngenta, including the stand displays, banners, food, brochures, and hundreds of other details. With a lot to get ready, we're already hard at work on making the project another successful episode in a long running story!
Meadow View is the third and latest development GQ has worked on for Fern Leaf in Beaconsfield, a private cul-de-sac of just five family houses. We created the identity, brochure, hoardings, marketing suite boards and advertising – the whole shebang.
And the results, in a sluggish housing market? The client reported that all five plots were sold over a single weekend. They were over the moon and delighted with our input. With three more developments on the way, looks like we have a lot to live up to!
P3 maintain jet engines at Stansted Airport and they have asked GQ to create a new corporate identity and then build them a new website sophisticated enough to cater for their growing needs for sharing data with clients. Among the site's features are a content management system, 'members' area', advanced file management for downloads, video integration and high levels of security.
We are working on the identity now and about to photograph the factory. When we visited for a brief we were amazed to see as many as 20 enormous jet aircraft engines all undergoing inspections or even a total rebuild. Exciting stuff!
If you are selling a dream, it helps to paint a picture of it for your potential customers. So when Foxley Prestige Homes asked GardnerQuainton to help them market a Georgian country house called Moor Place to an audience of wealthy individuals, we decided to work with an interior designer to create an imaginary refurbished version of the house.
Our team built computer generated images of the main reception rooms and kitchen, showing how they would look once restyled by contemporary interior design. These CGIs were used in the website, brochure and advertising, and then developed into a stunning 3-minute tour of the interior. Truly selling the dream.
But the house is only one piece of the Moor Place project – it is surrounded by over 800 acres and a number of other houses. We'll let you know what we dream up to help sell them.
Here's an update on the October 2010 news story about a rebranding and website design project for interior design specialists Zynk. The site is now live and the GQ technical team is focusing its efforts on steadily improving the site's search engine optimisation.
Zynk tell us they are already experiencing a dramatic increase in calls and enquiries for new business.
With a new launch programme in place for the latest new and exciting technology in wheat fungicide, Syngenta was planning to take a roadshow round the country to promote and bring their message to Britain's farmers. At the centre of the show was a truck which needed to really stand out, and that meant big, striking graphics. So they asked GQ for help to design and artwork the exterior graphics.
A stunning result was delivered – superb 3d graphics which gave the effect of the fantastic new molecular structure of IZM being transported in the truck! At over 4 metres high, they are visible from half a mile away, helping the message get through to the UK's remotest farming areas.
A great looking website is a waste of money if no one ever sees it. So when local Saffron Walden company Evolution needed a new website designed and built for them, above all they wanted it to score well in natural search listings.
GQ designed and built a website that looked the part, but what blew Evolution away was the search results we generated for the site. If you enter 'building warranties' in Google, Evolution Building Warranties is likely to be in first place.
This was achieved without any dodgy tricks or expensive links. We just worked hard to optimise the site for search engines, and the results far exceeded Evolution's expectations.
One of GQ's longest standing clients, Hampstead Homes, has asked us to help market a new development in Birchanger, Essex, which happens to be near our Saffron Walden office. As well producing a glossy brochure and signage for the site, the GQ team will also be creating an advertising campaign, and bringing it all to life with inspiring CGI images we have produced for the planned development. More evidence that whatever a client asks for, GQ's creative team can provide the answers.
Conferences tend to be sterile environments – even agricultural ones. So when GQ was asked to highlight the vital importance of pollinating insects at the Forum For Agriculture in Brussels we decided we would literally bring the place
So we shipped in an array of living, growing crops and placed them in funky perspex cubes in front of big graphic displays describing the Syngenta Operation Pollinator project. And then, to get things really buzzing, we released hundreds of bumblebees into each cube. Everyone who walked past was drawn to watch the bees at work, and no one could miss the point.
To make the message even more appetising we served delegates with apples, baby tomatoes and cold-pressed rape seed oil, washed down with a glass of Sandeman Port – all produced by Operation Pollinator project farmers.
It's a tasty example of GQ's ability to bring any topic to live with the judicious application of imagination and creative thinking.
If you are a large international business how do you tell your customers about the huge efforts you put into producing the highest quality products – without coming across as boasting?
That was the challenge Syngenta faced. They needed to communicate both their high levels of reinvestment and the focus they place on producing state of the art products and innovative developments in packaging and related areas.
GardnerQuainton's solution was to create a brochure that embodied quality while incisively communicating Syngenta's key messages, using case studies to provide the detailed evidence. The unmistakable message: Syngenta means quality you can count on, now and into the future.
Just three months after taking on all the advertising across three regions for Banner Homes, GQ has been asked to redesign the developer's entire corporate identity, which needs to evolve to fit their current values and ambitions.
Today their mission statement is to be the best medium sized developer and retailer of quality new homes in central and southern England. GQ's challenge is to give them a corporate identity to match. Watch this space for the results.
We are delighted to receive this latest vote of confidence from Banner Homes, so soon after starting working together earlier in the year.
Exciting news for Sugar Beach Villas who won BOTH the awards they entered in the 'Americas Residential Property Awards 2010' last month. As reported back in July, GardnerQuainton designed the documents that showcased their winning work. Congratulations to Sugar Beach from all of us.
What does a multi-national company operating in over 90 countries and with more than 25,000 employees do when it needs to manage the roll out of its new product packaging around the globe?
This was the dilemma facing Syngenta, so the organisation turned to GQ for help. To meet the challenge we have put in place a dedicated 'validation' team, based in Guildford, which will handle the distribution of over 4,500 pieces of artwork into areas as far away as Russia and even the Far East.
It just goes to show that whatever the project requires, we have a solution. As Hannibal said: "We love it when a plan comes together."
Jack Davison is one of the photography world's fastest emerging and most exciting talents. So when he came to GQ and asked us to create a website to showcase his highly distinctive work we were delighted to help.
The new site incorporates an extensive content management system, so Jack can ensure all of the imagery is kept fresh and relevant, and also includes a blog so visitors to the site can find out about all of Jack's latest news and projects.
An exciting project the team here at GQ is currently working on is a branding and website redesign for Zynk, a highly creative interior design company. Zynk specialises in several industry sectors including Health and Fitness, Bars and Restaurants, Golf Clubs, Offices, and Hotels.
The design of the new site and corporate identity will convey all of the inventiveness that Zynk offers through its services. We will also be focusing on making sure the website is fully optimised for search engines, so the company is easily found by its potential new clients. Watch this space for updates…
We are thrilled to welcome three new members of staff to the team at GQ. Our business is thriving, so to make sure we maintain our impeccable standards we have taken on board two super talented designers (Guy and Nicola) and an account director (Maddy).
Maddy's experience is outstanding having worked with several leading agencies on a comprehensive range of accounts across several different sectors. We look forward to her meeting our clients and helping us continue to grow.
For an international company the size and scope of Syngenta, it is crucial their product packaging is consistent and carries the correct information wherever it is being used in the world. When changes need to be made it is vital they are precise and accurate, so Syngenta uses a tool it has created especially for this purpose called Project Broadcast.
To help make sure the correct and relevant people know about the tool and how to use it, we have created a series of seven online training modules for Syngenta which clearly explain how Project Broadcast works.
A perfect example of our expertise in delivering integrated marketing campaigns is the work we have recently completed for Fern Leaf Developments.
The project involved creating the visual identities, brochures, CGI and supporting promotional email campaigns and press advertising for two new property schemes – Abbotswood in Beaconsfied, which is a selection of seven luxurious apartments, and The Beeches & Beacons Court, also in Beaconsfield, which is a development of two prestigious six-bedroom houses.
The marketing launch for both of the developments was in September and the great news is that several properties have already been sold…
Our globetrotting plastic duck recently tagged along with Lawrence Ward – one of GQ's senior designers – on a trip to Castelsardo in the glorious isle of Sardinia.
Little Bill enjoyed plenty of sun, sea and sand, and was particularly fond of his visit to the hilltop castle in the centre of the village, where he felt very much at home. Perhaps we should start to refer to the little chap as 'King Bill'?
Local View is a residential property guide produced by Knight Frank – the UK's leading estate agency for premium quality property – to showcase the prestigious homes available in a specific area of the country.
After GQ designed and delivered the first brochure, which focused on properties available in The Royal Borough of Kensington and Chelsea, we were delighted to be asked by Knight Frank to create four more editions covering Hampshire, Central England and the Home Counties. The largest of the publications is 64 pages and the new designs now include even more information, covering everything from waterside properties to equestrian estates.
Our resident plastic duck made the most of a weekend stay in Europe recently when he joined one of GQ's Web Developers – Andy Knight – on a glamorous trip to the Belgian Grand Prix.
Although he wasn't keen on the idea of 'burning rubber' and couldn't understand why the chequered flag wasn't spotty, Little Bill was an instant hit – especially with the
He may not be the best driver in the world, but on the evidence of this photo he certainly appears to be a 'fast mover'.
GardnerQuainton has literally just finished creating a new brand identity for Balls Park – a magnificent and highly prestigious Grade II listed development situated in Hertford and set in over 63 acres of private parkland.
Keep watching this space to discover more about the development and how we are helping launch phase one of the project, which will be around mid September.
Hot on the heels of delivering our first marketing projects for Banner Homes (see the previous news article) GQ has just been awarded the contract to handle the creative design and development of ALL of the developer's advertising campaigns.
We're obviously chuffed to bits with the news and can't wait to get started. Our brief is to look after the advertising requirements for their general and regional activity (Central/Midlands/Southern) as well as all of the company's individual property developments.
Banner Homes' current agency will stay on until the end of September when we will be ready and waiting to get onboard and get cracking. The win has come around very quickly after GQ formed a relationship with Banner Homes and goes to show how the agency continues to go from strength to strength.
Based in Kirkwall in the Orkney Isles, Pict-Isle Sea Logistics is a specialist company offering a professional marine transportation and maintenance service.
After searching thoroughly online to find a creative agency the company felt ideally met their needs, Pict-Isle Sea Logisitcs got in touch with GardnerQuainton to discuss their exact requirements.
We are delighted to now be well and truly underway with the creative design and programming of a brand new website which will highlight the company's extensive range of services with the aim of generating brand new sales enquiries.
The team at GardnerQuainton recently designed and produced two comprehensive documents for Sugar Beach Villas. The aim of the documents is to showcase the luxury developments for their submission into the "Americas Residential Property Awards 2010". The categories the Sugar Beach Villas are entering into are "best development" and "best property". The upcoming awards ceremony will be held on the 24th September in London at the esteemed Park Lane Hotel. We're keeping everything crossed that they win and will let you know the results as soon as they are released.
Our multi-talented designer and account manager, Louise Halliwell, topped the list of her proud achievements when she recently tied the knot with her hubby, Justin, at the beautiful St. John's Church in the village of Somersham.
The weather on the day was superb and the sun was out in full – as were most of the team from GQ!
After the ceremony, the celebrations continued at the 16th century Golden Ball Hotel in nearby Boxworth, where everybody enjoyed a great time well into the early hours of Sunday morning…
Congratulations again go to Louise from the entire team at GardnerQuainton!
When the property investment and development company, Farmglade, needed a marketing and design agency that specialised in their sector, they turned to Google to find the perfect partner.
After identifying and meeting with three potential candidates (including GQ), Farmglade assigned us with the task of naming and branding an entirely new division of their company focused on selling luxurious developments around the prime residential locations of Beaconsfield and Amersham.
The team here is currently well underway with the design of three different brochures based on the various schemes and we are also creating all of the promotional CGI's. In addition, our web department is putting the final touches to the design of the website which is due to hit computer screens in mid September… watch out for it.
GQ is delighted to have been selected as one of Banner Homes' dedicated design agencies for the next three years. Banner Homes is a leading property developer of new homes in central and southern England and the company selected three agencies in total to help with their marketing requirements.
The client is already keeping us busy with the team at GQ recently delivering its first project, which included the design and production of a logo identity and supporting brochure material for a scheme in Four Oaks, Sutton Coldfield. Thankfully, we didn't disappoint and the first brochure was received exceptionally well.
Jo Sullivan, the organisation's Marketing Manager, even went so far as to say, "It looks really fantastic – we all love it, well done!" High praise indeed and we are now burning the midnight oil creating a further three logos and brochures, which need to be delivered before the end of October.
In homage to P Diddy, JLo, R Pat and various other American superstars, our resident toy duck – Little Bill – assumed the new moniker of "L'il B" when he recently visited the good ol' US of A with GQ's Creative Director, Craige Quainton.
After blinging it up in New York City, Craige escorted L'il B down to Florida where they both soaked up some rays and did some serious chillin'.
Cereals is the leading technical event for the arable industry. It is held every year and all of the leading suppliers attend to showcase their latest products, which range from seeds to sprayers, crop varieties to cultivation equipment, and fertilisers to finance.
One major exhibitor at the event is Syngenta, and this year GQ is very proud to have helped manage their entire presence at the exhibition.
We arranged the whole thing, from the catering to the furniture, the brochures to the banners, and everything in between. It just goes to show how versatile the team at GQ can be…
Located in Texas USA Blue Magic Inc is a multi-million dollar corporation specialising in consumer products. It’s portfolio is very diverse i.e. from maintenance and repair products to household air fresheners. Whilst Blue Magic’s current business is primarily the North American market it has a long term commitment to establish its brands in Europe. As its current packaging is targeted at the North American consumer Blue Magic commissioned GQ to develop the packaging for its European launch.
The brief was precise i.e. (i) overcome the multi-lingual challenge without making the pack appear busy, (ii) emphasis on key benefits in a multi channel environment, (iii) ensure cross boarder appeal, (iv) create a high tech, cutting edge image, (v) final packs must create building blocs for the future i.e. line extensions etc.
GQ's designs for Blue Magic’s “ Quiksteel” brand have been positively received in United States, Canada and Europe. The six, phase one products, will be launched at the forthcoming Automechanika exhibition in Frankfurt with further products being added to the program in spring 2011. To ensure the on-going success of the brand GQ will work directly with Blue Magic’s European partners on every aspect of the marketing requirement.
A highly prestigious property development, that the team at GQ were commissioned to handle the marketing for, has scooped ‘Best New Conversion’ at the coveted London Evening Standard New Homes Awards.
Queens Gate Mews consists of three luxury mews houses all designed and finished to the very highest specifications. The ceremony was held at the Dorchester Hotel in London, and here are our very own Guy Gardner and Lawrence Ward soaking up the atmosphere (not to mention a few beverages).
To read more about the work that GQ did for Queens Gate Mews
Little Bill’s intrepid exploration of the world continued with a recent trip to Sharm el-Sheikh in Egypt.
Our little plastic friend escorted Andy (one of GQ’s web developers) for a 10 day scuba-diving holiday.
You could say that Little Bill took to scuba like a ‘duck to water’.
GQ has just finished producing a
56 page brochure for Knight Frank created to showcase prime properties situated in the
Royal Borough of Kensington
The creative team at GQ designed the brochure, which covers Chelsea, Kensington, Notting Hill and Knightsbridge, and handled all of the print and production.
GQ is delighted to announce that we have recently been awarded the entire marketing project for Balls Park. This magnificent landmark development is set in 63 acres of stunning Grade II listed parkland, which features on the English Heritage ‘Register of Historic Parks and Gardens’.
Having won the pitch, the team at GQ is raring to go, so keep an eye on our website to see how this exciting project develops.
As you may know, one particular area of expertise where GQ leads the way is Property CGI and 3D Visualisation.
Several customers rely on our digital division to bring their developments to life. And we’re very pleased to welcome a new client – Foxley Builders – who found GQ’s CGI services through a web search.
We are already underway with helping produce two interactive presentation sites utilising state-of-the-art CGI techniques.
The Apollo Group are one of the fastest growing property services companies in the UK.
GQ have been invited to pitch to create on-site signage, a website, corporate brochure, sales collateral and an advertising campaign for Apollo's new build division.
He doesn’t talk much and wishes
he could fly but at least Little Bill is about to see a lot of the world regardless of whether he can take off or not.
But who exactly is Little Bill?
Well, Little Bill is a brand new member of GQ and he will be accompanying our staff as they travel abroad on their forthcoming holidays.
Little Bill’s most recent trip was with co-founder of GQ – Guy Gardner – to The Lodge Hotel in Bulgaria where the little chap (Little Bill, not Guy) experienced snow for the very first time. Guy concedes that Little Bill might not be the most impressive when it comes to sparkling wit and conversation but he certainly kept him company in the bath.
Check back to this page to find out about Little Bill’s next adventure…
Dave joined the crew here at GQ back in the heady days of January 2000 and hasnt looked back since (hes been too busy helping the business grow as a key member of the artworking team).
As a way of saying thanks to Dave for all his hard work and effort, GQ bought him the only thing we know he loves more than his PC a polypin of Adnams Ale (his favourite tipple). And if youre wondering what a polypin is, its a whole barrel of beer! Looks like the drinks are on Dave
Knight Frank recently asked GQ to create a series of marketing brochures for a flagship development in Wales called Cardiff Waterside.
Digitally printed and hand-finished to the highest degree, the brochures were used to enter the scheme into a highly prestigious awards program.
12 judges presided over the awards and Cardiff Waterside... fingers crossed!
There has been a major breakthrough in the world of fungicide protection for crops. Bontima is a new product made by Syngenta and it is set to have a huge impact on the barley growing industry.
GQ has been involved with helping Syngenta develop and market the new product, from creating adverts and exhibition graphics, through to producing pens, pads and coasters. Due to be introduced on a global scale, Bontima may not be a household name to most people but if you grow barley its like finding out youve won the lottery.
GQ is proud to announce the opening of our stunning new London office.
Situated in the heart of the action just 5 minutes from Oxford Street, our new state-of-the-art studio is perfectly located for our city-based clients to visit. So why not pop in and say hello?
The kettle is always on (and weve got the best biscuits in town).
Evolution is one of the UKs leading providers of 10-year warranties for residential and commercial properties.
The team here at Gardner Quainton recently rebranded the companys literature and website. With a strong focus on writing the site with SEO in mind, Evolution is now getting more hits on its website and, crucially, more calls and business.
It just goes to show how effective SEO can be.
ConnectedFilm.com is an online project aiming to raise enough money through small donations from the internet community to produce a film called Connected.
We handled the branding, design and programming of the fully content-managed site and built it with everything needed to help create a thriving online community.
Everyone who donates will have their name in the credits of the finished film, so if you want to see your name on screen why not visit the website and contribute?
Property doesnt always just refer to bricks and mortar, Richard Heath (IP) Associates is a consultant that looks after Intellectual Property.
GQ designed the logo, website and stationery of the company to emphasise the experience and credentials of the owner, Richard Heath, who is one of the most respected and influential people in the world of IP.
Mayfair Office is a national and international network of over 300 different estate agents that all specialise in highly prestigious properties.
After an extensive rebrand carried out by GQ last year, the company has now asked us to develop a series of brochures for their UK and American divisions.
Everyone here at GQ would like to extend a very warm welcome to our newest member of staff Dave Liddall.
Dave joins the team as a Senior Designer and he has already impressed us with his outstanding design skills and wicked sense of humour.
However, we are still nervously waiting to find out why he is known as Dangerous Dave watch this space to find out.
GQ is proud to launch its new corporate colour scheme. As you can see by looking at the website, weve developed our look so that it now includes five fresh new colours. And its not just the website thats changed.
All of our stationery has been redesigned and even our offices have been redecorated to reflect the new colour scheme. Things are certainly looking bright here at GQ!
Enterprise Heritage is a property development company that concentrates on the conservation and restoration of historic buildings. Several of the companys projects have won awards during the last decade.
GQ is currently working with Enterprise Heritage to create a distinctive new brand and high quality brochure for two prestigious new-build homes situated in one of Cambridges most desirable locations.
For almost two years we have been helping CityWest Homes develop their business with new ideas and designs. In that time we are delighted to have built a great relationship with the team; and that relationship is now set to get even stronger because we have just been asked to create a new website for the company.
We cant wait to get going Keep watching this page to see how the project develops.