Because the images that your prospective new customers and investors see of a property development are what touch them emotionally. After all of the fiscal and practical considerations have been considered and agreed, it is the photography that fuels their aspirations and transports them into their perfect lifestyle dreams and visions; it is the photography – wherever it is applied in the marketing mix – that often actually sells the property.
When your customers see the photography of a residential property they should want to be there, to live there, to enjoy there. In practical terms, a photograph may be nothing more than ink on a page. But in the world of property marketing, photographs are visual portals. They take your customers exactly to where they want to be. The intimacy or the grandeur of an interior; the view through a window that promises adventure; the textures, the colours, the quality of the light; even the smell of leather or wood – it can all be encapsulated and expressed through photography. With property marketing, ambience is everything.
And even if the photography for marketing a property requires a more commercial focus, the imagery still needs to portray a sense that the assets will deliver to the potential purchaser exactly what they are imagining.
But why are we so fanatical about outstanding photography? Well, when you reflect upon the fact that GQ is widely recognised as the market leader in the property marketing sector, and that we also live and breathe world class creative design, it is easy to see why photography is something that we are so utterly passionate about.
Why not get in touch and find out how, together, we can make the perfect picture.