What’s the word on the street? What are people saying about you, your business, your brands and your products? The various forms of advertising you employ in your property marketing campaigns can, and will, directly influence your future clients into making the decisions you want them to. But there is another altogether different animal in the marketing mix that has a very important and extremely persuasive voice when it comes to affecting what people think and say. And that animal is called PR.

PR, or public relations, is about exactly that: your relationship with the public. But the property marketing communications that you deliver through PR are not the same messages that you deliver through advertising methods. PR is about generating ‘press’ and ‘column inches’; PR is about getting writers, journalists and authors to report on your promotional activity. It may be an area of expertise that exists very much in its own world, but it still has an extremely significant role to play and is an integral part of most promotional campaigns.

Never underestimate the power of PR and how it can be exploited, in the right hands, as an extremely cost-effective method of property marketing as well as an extremely potent one.

The importance of high-quality contacts, producing intriguing new angles on a story, hosting social events and all of the other arcane intricacies of PR are too numerous to mention here. But in line with our commitment to mastering every facet of the property marketing methods needed to ensure success for our clients, we have a team dedicated solely to PR. And they are all experienced at generating the kind of press the property market wants to know about, talk about, and of course, write about.

PR is all about relationships. Why not start a new one with us?

Case Studies

Royal Docks London

London's Royal Docks is a spectacular development opportunity in the heart of East London, with 122 hectares of prime waterfront land available...

Operation Pollinator Exhibition

Syngenta is a world leader in crop productivity and a regular user of our services in a range of different areas. In this case Syngenta needed to make...

Farmglade - Fern Leaf Developments

Fern Leaf are part of the Farmglade Group and specialise in high end residential developments in West London and the Chilterns...

Estbury Basements

Estbury specialise in creating basements in people's homes – whether or not there's currently a space there. If there isn't, they will dig one out...

Banner Homes - Brochures

Banner Homes is one of the UK's leading medium sized independent developers and retailers of high specification homes, operating throughout the...

Westcombe Homes - Website

Westcombe Homes are one of the London's leading developers of luxury homes, with an emphasis on creating contemporary living spaces of...

Syngenta - Cereals Event 2011

Syngenta works in more than 90 countries helping farmers and growers with sustainable crop protection products and services – a global innovator at the...

S-pac Solids

The S-pac range of liquid packaging that Syngenta introduced in 2008 made it quicker, easier and above all safer for farmers to handle liquid agricultural...

P3 Engine Services

P3 Engine Services are experts in jet engine repair and maintenance based near Stansted Airport. As a recently launched business they needed a...

Foxley Prestige Homes - Moor Place

Moor Place is a country estate of over 800 acres, and as the first stage in taking it to market, Foxley Prestige Homes asked us to focus on the Georgian...

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