GQ Design News


A new look for Cyclone Boat Company

Tuesday, October 22nd, 2019

GQ recently created a whole new brand identity and website for comprehensive speedboat specialists, Cyclone Boat Company.

The company is the sole worldwide manufacturer of the renowned Cyclone speedboat, as well as providing full servicing and repairs. Priding itself on its professional, friendly team, and serving both racing and recreational markets, the brand needed to communicate a sporty feel whilst being clean and approachable. This was achieved with a sleek logo and contemporary, bold wordmark, complemented by the vibrant, racy red.



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