GQ Design News

GQ markets the world’s best resort hotel

Wednesday, May 8th, 2019

One of GQ’s most recent marketing videos was for the sale of über-cool W Hotel in Verbier, owned by the world’s largest international hotel operator, Marriott. The spectacular 69,320 sq ft, 127 room resort is an internationally recognised luxury hotel for leisure and business, and has won countless awards including ‘World’s Best Ski Hotel’ in the World Ski Awards for 2016, 2017 and 2018.

The W Hotel group is renowned as a funky, colourful and vibrant brand, so this was reflected in the energetic treatment and upbeat music of the video. A combination of drone, ground level footage and animation emphasised the glamorous design, superb service and facilities and excellent location of the resort, promoting it as a rare and remarkable investment opportunity.

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