131 Battersea High Street
GQ was pleased to work with new client, property consultancy Charter Land, on the marketing of 131 High Street, Battersea. This development opportunity is on the site of the former recording studios, Sphere Studios, where a host of stars performed including Queen, Duran Duran, Mariah Carey, Sir Andrew Lloyd Webber and Sir Michael Caine. We took the unique background of the site as inspiration for the brand, creating an undulating ‘sound wave’ pattern that complements the clean, contemporary brand mark.
We were delighted to see our efforts come to fruition in the beautiful lay flat brochure featuring premium deep purple cover with gold foil emboss. Helicopter photography was used to highlight the desirable location within the context of London. Superb location photography captured the unique atmosphere of Battersea Village, and CGI imagery communicated the development opportunity of the site. A branded online registration form allowed access to the complex data room, built and managed by GQ.