Afinto
Global agricultural science and technology provider, Syngenta, has been a GQ client for around 20 years, and we work with them to produce a wide spectrum of marketing materials. Whether developing product launch concepts and brand guidelines, designing and managing events, or creating digital advertising, we always enjoy the challenge of presenting often complex concepts in engaging and memorable ways.
For Syngenta’s sustainable new insect control product, Afinto, GQ created a logo and brand to reflect the product’s ‘reliable, sensitive and green’ personality, whilst highlighting its many qualities and benefits. We developed the brand guidelines for use across all marketing platforms in all countries, as well as creating a fun, vibrant animated video to launch the product globally.