Barefoot & Gilles
Operating out of offices in Ipswich and London, Barefoot & Gilles is a growing practice of architects offering a proactive and design-led approach aimed at maximising their clients’ investments. Their client core includes housing associations, hotel groups, construction consultants and private developers. We were approached to design and build a new content managed website that would help reposition them as a practical and premium practice.
Armed with a limited budget, GQ first tackled the site’s framework, structuring and streamlining for simplicity and efficiency. We limited the colour palette for visual ease introducing accents of magenta that motivated the user to continue. A series of graphic icons allowed easy navigation between sections with a drop-down menu acting as back-up. The completed website visually expressed our client’s down-to-earth and logical business approach.