Durkan Homes at Wintringham
Telling stories - new homes with heart
Following the evolution of property developer Durkan’s brand guidelines, which established and distinguished the company’s residential arm, Wintringham at St Neots was the first venture for Durkan Homes.
Situated in the heart of Urban&Civic’s innovative new community, Durkan Homes’ offering of contemporary houses and apartments needed to appeal to young and first time buyers as well as families.
- Advertising
- Brand guidelines
- Brand identity
- Brochure
- CGI
- Copywriting
- Events
- Literature
- Photography
- Signage
Creating brand awareness
A corporate name was adopted forming part of a dual brand, instead of a distinct development identity. This offered a great opportunity to market the new Durkan Homes brand, within the limitations of Urban&Civic’s own guidelines.
A distinctive approach
As part of a wider consortium scheme, ensuring we stood out from the crowd was essential, and while there was little scope for a brand identity, we needed to create a campaign with its own look and feel that was distinct from the Durkan Homes brand.
It was clear to us that what was missing from Durkan’s competitors was a human element, so adopting emotional messaging capturing the essence of the home, alongside vibrant lifestyle photography, brought a sense of warmth and personality.
Innovative and engaging
Our interactive digital platform provided an impressive feature within the marketing suite. Enabling customers to explore the site and select 360o views, with property search functionality and updatable floorplans, CGIs and property details, the system provided a cost effective alternative to a traditional development model, with the longevity and flexibility to add future phases when released.
"GQ have supported us with innovative ideas, great attention to detail, and unwavering dedication to our projects and developments."
Sophie Mitchell
Marketing & Media Manager, Durkan