Enterprise Retirement Living
A fresh look at retirement living
Longstanding client ERL creates vibrant and luxurious retirement communities throughout the UK. With a growing portfolio of developments, a single ‘hub’ website was needed to bring together their current and future retirement villages.
Key to the website was creating an elegant look and a smooth, easy user experience appealing to the over 55s, while promoting ERL’s excellent level of service and support. SEO was another important consideration from the outset, with the site designed to achieve optimum search results.
- Advertising
- Brand guidelines
- Brand identity
- Brochure
- Copywriting
- Digital
- Events
- Film
- Literature
- Photography
- Signage
- Website
A streamlined, stronger brand
As well as bringing the villages under one roof, we saw an opportunity to streamline the individual development brands and create recognition for ERL, aligning the logos and colour palette with the umbrella brand.
Simplifying a complex navigation
The website structure and design evolved to create a clear, user friendly navigation incorporating details for each development and individual properties, sitting alongside overarching corporate information.
Finding the perfect property
The central property search allows users to easily filter all properties by criteria including location, price, number of bedrooms.
Flexible and future-proof
The entire website is content managed, allowing the client to change text and images, add, remove or amend properties and promote offers, incentives and feature properties. The editable news section and calendar give the opportunity to share news, articles and event details.
"We have worked with GQ for over 20 years for all our design and marketing material, and we have built a trustworthy, friendly working relationship."
Hattie Bacon
Sales & Marketing Director, Enterprise Retirement Living