Enterprise Retirement Living
Enterprise Retirement Living (ERL) is part rapidly expanding property developer and longstanding client Enterprise Residential Development, and creates vibrant and luxurious retirement villages in desirable locations around the UK, providing an excellent level of service and bespoke support. With a growing portfolio of developments, we thought it was time to create a single ‘hub’ website for the company, incorporating details and properties from all of their villages, as well as corporate information.
The new website is entirely content managed, enabling all text and images to be easily updated and properties added and removed. SEO was an important consideration from the outset, with the site designed to achieve optimum search results whilst being attractive and user friendly. GQ also took the opportunity to refresh ERL’s brand, bringing the individual developments in line with the umbrella brand, and creating an elegant, consistent look and feel across all digital, advertising and marketing materials.