Forward Corporate Finance
When a new boutique finance company approached GQ to create their brand from scratch, the brief was to deliver something that was professional but would really stand out and make an impression. Underpinning an ethic focused on one-to-one, hands on engagement and a no-nonsense approach, the resulting brand was punchy and fresh with the name epitomising the team’s forward-thinking approach.
The quirky launch email campaign was a great success in driving people to the new responsive website. The contemporary and impactful design featured detailing taken from the brand mark and clean full-screen photography of the Directors, with CMS areas allowing the client to easily update features such as deals, articles and news stories.