Free From Factory
The Fabulous Freefrom Factory came to GQ looking for a brand refresh for their range of delicious dairy-free confectionery. The challenge was to create a recognisable identity that would appeal to mothers with young children, with the aim to achieve a fun look whilst communicating the quality of ingredients.
We created an engaging packaging solution designed to stand out in the vegan market, adopting the strapline "with no 'udder' ingredients" and with shapes to reflect and reveal the products. The FFF range has been successfully rolled out in most of the UK's leading supermarkets, and GQ is now developing the brand's website.