When a change in directorship meant a change in company name, our designers created a striking new brand for GT Engine Services, a specialist jet engine repair and maintenance business located next to Stansted Airport. Not only is the name an acronym for the two Directors - Greg and Tom - but it has a distinct engineering ring to it.
The branding was rolled out to embrace the whole marketing mix including signage, corporate vehicle livery and stationery. GT’s new website used the logo’s fiery orange as a click-through prompt, contrasting with a metallic grey background. The site is kept current with regular tweets and news updates which improve its ranking.