Hatfield East, Durkan Homes
The new kid on the block - a fresh address for Hatfield
Durkan Homes’ contemporary development of 87 striking new homes is located just a short walk from Hatfield station, for speedy links to London and Cambridge.
With the majority of properties comprising apartments and smaller houses, and the benefit of excellent commutability, the focus was on first time buyers and a younger audience when developing the brand and marketing.
- Advertising
- Brand identity
- Brochure
- CGI
- Copywriting
- Events
- Literature
- Naming
- Photography
- Signage
Something to shout about
Unpretentious, unambiguous and memorable, we created a modern, urban sounding name to clearly position the development. Situated neither in the old or the new town, Hatfield East is a new address that stands out in an established area.
A statement brand
Vibrant, vivid and, at times, unexpected photography is led by powerful headers and key messages using youthful language, to create punchy statements with an element of fun. A fresh but muted colour palette was chosen to let the words and the imagery do the talking.
Vibrant and engaging
GQ designed and built an engaging digital brochure featuring interactive elements for easy navigation and extra layers of interest. We included lifestyle-led statement pages interspersed with development information and CGIs to add colour and diversity.
Making an impact
The bold messaging and emotive imagery was applied to the impactful site signage and edgy, attention grabbing hoarding.
Modern, colourful interiors, inspired by the vibrant brand personality, were designed to create fresh and inspiring living spaces, with intelligent and imaginative layouts.
"GQ approach every project with a level of enthusiasm and professionalism that is truly commendable."
Sophie Mitchell
Marketing & Media Manager, Durkan