Higgins Homes is a division of the Higgins Group plc, one of the largest family-owned construction companies in the south east. GQ pitched for and won our first ever project for this respected developer. Parkside is the second premium phase of the award-winning Oval Quarter in London’s prime Zone 2. The chic, urban homes lie in a parkland setting adjacent to dynamic Brixton and are only a 10 minute tube ride from central London.
From the start we identified the need for an image led approach. Unconventional, quirky photography immediately caught the eye and was interspersed with gritty, urban images that sold the lively local character. We emphasised the quality of the architecture and landscaping and referred to the inner city location as a ‘rising star’ to add value and potential. A classy PUR bound brochure captured the personality with conviction.