Hilton Doubletree Docklands
Recognised as a world leader, the Hotel and Hospitality Group of JLL has completed nearly US $51-billion in transactions over the past five years. This powerhouse of a company sought out GQ’s specialised talents to bring the largest hotel serving the Canary Wharf and Docklands area to the market. Hilton Doubletree Docklands was an exceptional investment opportunity, our interpretation of the brief would be sharp, dignified and utterly convincing.
A highly detailed lay flat brochure, a compact teaser brochure, a fully responsive website and a video were produced concurrently. We used drone photography to illustrate the exceptional Thames-side location and commissioned a sand sculpture to bring an original perspective to the Doubletree brand. The launch party was filmed to add dynamism and contrast to images of the hotel’s material assets so the video would better connect with its audience.