Hilton Metropoles
When CBRE Hotels approached GQ to take on the comprehensive marketing for the sale of one of their most impressive assets – the Hilton London Metropole and Hilton Birmingham Metropole - we knew we had to deliver something special. Beginning with the brand, the strong gold ‘brush stroke’ was specifically created to appeal to the owner’s appreciation of art, whilst the imposing 70 page lay flat brochure featured beautiful photography and a black leather finish for a premium feel.
The Hilton London Metropole in Paddington is the second largest hotel in the UK, and the Hilton Birmingham Metropole the largest UK hotel outside of London, and it was essential we conveyed in the video as well as the brochure and website. Aerial helicopter footage depicts the scale and footprints of both hotels, as well as their superb locations, and walk-through footage shows the exceptional facilities of each asset, integrated and animated to create a sleek and impactful movie.