Hive Group
A polished brand for engineering professionals with personality
Talented engineering group Hive provides a client-focused consultancy service across a wealth of sectors including commercial, pharmaceutical and research, residential, leisure and modular construction.
When the company approached GQ for a new website, we also saw an opportunity to create a refreshed brand identity for the group.
- Animation
- Brand identity
- Brochure
- Copywriting
- Digital
- Events
- Literature
- Signage
- Website
Evolving the brand
We developed the existing, dated logo to create something more contemporary, adapting the hexagon shape to represent the members of the team coming together, each bringing their own skills. A colour palette of slate blue with a pop of yellow gave a sleek, modern feel.
A streamlined approach
Hive’s experience and expertise covers a wide range of sectors and services, many of which involve complex concepts and information. An important consideration of the website was to create a clear structure and organise the content in a logical, streamlined way.
Personal and professional
Hive pride themselves on a personal, approachable service and as a consultancy, each Director has their own important skillset, experience and personality. We captured this with photography contrasting professional headshots with fun profile pictures showing the team’s interests and passions outside of work.
"The team’s creativity and attention to detail have made a huge impact on our brand presence. We highly recommend GQ for any business looking to elevate their marketing efforts."
Andy Burbridge
Hive Group