Syngenta - ISF World Seed Congress 2016

For the sixth year running, Syngenta AG came to GQ to visualise and create their exhibition space for the International Seed Federation’s World Seed Congress, this year in Uruguay. This impressive event is the highlight of the year for the world seed industry, with over 1,000 professionals attending to network and share the latest seedcare developments and technology. The comprehensive marketing included everything from print and digital teaser advertising and invites to the interactive stand design including animated, 3D and VR video.

The ‘teaser’ booths in the arrival area featured an eye-catching screen display and giveaway 3D glasses, whilst the main exhibition space was divided into a sensory experience room 'beneath the soil', and a clean, bright space to exhibit and discuss technical developments and products. The whole concept and design was a great success, as the fantastic client feedback confirmed: “Everyone is saying it is the best stand of the conference and maybe the best they have seen. It’s very impressive.” (Eva Delafontaine, Syngenta Crop Protection AG).

Syngenta International Seed Federation
Syngenta International Seed Federation
Syngenta Seedcare
International Seed Federation
Syngenta VR video
Syngenta Uruguay VR googles
Syngenta interactive screen
Syngenta Uruguay live music
Syngenta Uruguay eye-catching screen display and giveaway 3D glasses
Syngenta Fortenza Duo

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