Mark Liell Property Consultants

Founded in 1865, Mark Liell is a niche surveying practice enabling landowners and developers to maximize their investments in the retail, commercial and residential sectors. The family business asked GQ to rejuvenate their identity to attract a younger, more forward-thinking market. Our research uncovered a family coat of arms that would form the foundation for a more dynamic brand yet uphold the company’s heritage.

We developed a simplified crest with a bold chevron and a rampant lion – traditional elements instilled with a new visual vitality. Their family motto ‘Sedulo et Honeste’ means ‘Diligently and Honestly’ and was adopted within the communications as a fitting counterpart to their traditional values. The success of the branding led to a suite of stationery, signage and a fully responsive website that is partly content managed.

Photography on the website
Sydney Rowing 2000
Mark Liell business cards
Mark Liell website
Mark Liell website
Mark Liell website viewed on iPad
Mark Liell stationary
Mark Liell viewed on iPhone 6
Mark Liell website

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