One Nizells Avenue
Following the well-received rebrand and website for Owen Property Group, the luxury property developer came to GQ for the marketing of an exciting new scheme in Hove. Featuring nine boutique apartments adjacent to a beautiful landscaped park, just minutes from Brighton’s buzzing cultural scene, the brief was to communicate this unique location and the premium quality of the product.
We depicted the leafy setting with the application of a rich green fern pattern to selected pages of the brochure, and an animated ‘fluttering’ fern background to the website homepage. The diamond shape of the logo represents the building’s corner location, whilst the copper foil finish to the British racing green brochure cover achieves a feel of luxury but with a modern, individual edge.