Park Terrace, Hurford Salvi Carr
Luxury London living at the world's largest Victorian laundry works
Park Terrace is a premium development with a unique history, comprising just nine townhouses featuring unique indoor/outdoor living space, striking but elegant architecture and a prime location just steps from Battersea Park.
Working with esteemed London property advisors Hurford Salvi Carr, the brand and marketing of this one-off development reflected its bespoke, rare nature, creating a look and feel of modern refinement.
- Advertising
- Animation
- Brand identity
- Brochure
- CGI
- Copywriting
- Digital
- Events
- Literature
- Photography
- Signage
- Website
Retaining a rich history
Dating back to 1880, Park Terrace was the site of the renowned London & Provincial Steam Laundry Company, famous for washing laundry for Queen Victoria and the royal household.
As part of the development, a series of original Victorian terracotta plaques depicting washer women was salvaged and retained, creating a permanent homage to the buidling’s historic industrial heritage.
Understated elegance
The development brochure captured the contemporary elegance of the development, with an undersized, hard back format and delicate copper foiling to a stylish pale grey cover chosen to subtly reflect the bright, light filled interiors. A simple font and succinct copy was crafted to allow the product to speak for itself.
A full suite of materials
Along with the brand identity and brochure, GQ designed and produced the striking development hoarding, a sleek, responsive website, print and digital advertising and printed materials.
"We have worked with GQ Design on a number of luxury residential projects in central London. Guy and his team are true professionals always available with clear and considered advice."
David Salvi
Director, Hurford Salvi Carr