Ace Hotel, London
Following a successful three-way pitch we were appointed by Jones Lang LaSalle to support the freehold sale of the Ace Hotel in Shoreditch. JLL is a global hotel and hospitality real estate advisor who partners with investors and owners to deliver maximum value. Their confidence in our ability to meet a critical 8-week deadline was a deciding factor, a sophisticated 60-page lay flat brochure and a comprehensive and responsive website completed in time endorsed their decision.
We instructed a talented photographer with first-hand local knowledge to capture the colourful language of the Shoreditch neighbourhood and the hotel’s cool, boutique character. A three-minute video, aerial footage and superb photography showcased the hotel, the local and wider area, the current appeal and the future potential. The facts and figures were informative but not overwhelming; it was the distinctive moving and still images that instantly engaged with the audience.