Knight Frank - Project Atlas


Headquartered in London with 370 offices in 55 countries, Knight Frank is the world’s leading independent property consultancy. They were seeking investors for Project Atlas, a 32-storey tower offering student accommodation in Nine Elms, central London’s largest regeneration scheme. Historically, Knight Frank would undertake the marketing in-house, but they recognised that Project Atlas warranted sophisticated skills, so they approached GQ.

The marketing must focus on the many components that demonstrated the scheme’s unique advantages – location, potential, prestige and profitability. The brochure relayed the information clearly and concisely with maps, tables and graphs, the potential was grasped through a series of CGIs and 3-dimensional illustrations. The brochure spoke with the authority that would assure investors that Project Atlas was an unrivalled opportunity.


Knight Frank Atlas Thames
Atlas House brochure cover
Atlas House brochure spread
Knight Frank Atlas location
Project Atlas brochure spread
Knight Frank Atlas brochure spread
Project Atlas Lambeth Road area


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