ISF World Seed Congress 2015
For the fifth year running, GQ has delivered Syngenta AG's exhibition stand and materials for the International Seed Federation World Seed Congress, this year in Krakow, Poland.
From start to finish, GQ provided everything Syngenta required, from comprehensive stand design and production including interactive touchscreens with videos, posters, printed materials and giveaways, to pre-event online advertising. Using a local production team in Poland, we managed all aspects of the event, with Creative Director Craige Quainton visiting Krakow to assist with the smooth running of the stand set-up.
This huge event is the annual highlight of the world seed calendar, providing the industry's top organisations with the opportunity to share knowledge, keep up-to-date with the latest developments in research and technology, develop industry networks and negotiate trade agreements. As a major sponsor and one of the many businesses exhibiting to around 1,200 delegates, Syngenta's stand needed to stand out in the crowd, offering in-depth technical information whilst looking unique and eye-catching.
The stand design incorporated stunning imagery to communicate Syngenta's capacity to reach 'beneath the surface' of seedcare, with fun touchscreen boxes opening up to reveal the pests and bugs lying beneath the soil, creating a real interactive experience. GQ looks forward to another successful event next year!