Syngenta – Cereals Event 2016
GQ has worked with Syngenta on their stand at the annual Cereals event for more than ten years now. It is the UK’s leading technical event for the arable industry, with over 24,000 farmers, agronomists and industry professionals attending to network and share new products, developments and technologies, so it’s vital we create designs that stand out against the competition. The past few months have been spent designing, planning and coordinating production of the entire stand including the marquee design and production, external signage and graphics, catering and event management on the day.
Graphics were designed with the objective of communicating Syngenta’s comprehensive product, support and technology offering, with a particular focus on new technology. GQ created a flowing ‘journey’ experience, with fun yet informative bus shelters providing regular stop offs where visitors could meet, discuss and learn about Syngenta’s latest developments. Despite presenting a great deal of in-depth information, the whole stand looked clean, contemporary and eye-catching.