The Turf & Landscape business of Syngenta provides solutions for golf courses, sports pitches and recreational facilities, as well as landscape management. GQ provides advertising, print and digital solutions for the team, including regular technical update emails. Meeting the challenge to combine detailed technical information with engaging design, the Turf email campaigns have achieved excellent response rates.
Utilising Syngenta's amazing new microscopic photography, GQ has had great fun with the 'Turf Disease Inside and Out' campaign. The campaign was launched at BTME, Europe's leading turf management event, where GQ designed a stand to showcase this stunning turf disease imagery in 3D. The direct mail teaser prior to the event included 3D glasses to bring along, to really bring the stand to life.