Syngenta is one of the world's leading agri-businesses committed to sustainable agriculture through innovative research and development. GQ works with The UK team to deliver wide ranging marcomms with a fresh look and punchy messaging, including advertising, print, digital, internal comms and events support.
The largest of these events is the annual Cereals event, the leading technical event for the UK arable industry, where Syngenta is one of the sponsors. For the last ten years GQ has managed the event for Syngenta, from display design and production to digital tools, catering and external plot dressing. With over 25,000 attendees, the challenge is to stand out from the crowd and attract visitors, and the 'Syngenta blue' marquees and eye-catching displays always draw attention.