Syngenta – Vibrance Duo launch
GQ has been working with agrochemical experts Syngenta for more than ten years to provide the comprehensive design, production and management of their events throughout the UK. For the launch of its new seed treatment, Vibrance Duo, Syngenta secured an impressive space at the MK Dons arena, for an event that was attended by staff and guests from around Europe, and GQ was delighted to be brought on board to handle all aspects of the event.
We produced all the materials from the detailed technical presentations, digital ’teaser’ campaign and invitations, right through to large scale banners and graphics for the stand and surrounding areas. With the aim to encourage growers to focus on what is below the ground to get the best yields from their crops, powerful ‘underground’ imagery was used to striking effect and attendees were given the opportunity to test the new product for themselves.