Winplus is an innovative, design-led company that is dedicated to adding style and value to everyday consumer products, especially automotive 'accessories' for in car usage.
GQ is proud to have been Winplus's creative partner for several years. We have helped to enhance and build their profile through a comprehensive range of marketing projects including product development, packaging and logo creation, and website construction.
One area of expertise that GQ regularly provides for Winplus is exhibition design and build. Of particular importance to Winplus is Automechanika, the world's biggest trade fair for the automotive aftermarket industry.
The exhibition spotlights the latest ideas, products, services and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork and paintwork, car wash, IT and management.
The show occurs every two years and is attended by the industry's most important buyers, including high street names such as Halfords. It is a key calendar event for Winplus, and presents a crucial opportunity to showcase their products to potential customers.
This year, Winplus approached GQ with the brief to create an exhibition presence focussed on promoting their new range of programmes in the car care market.
The event was an outstanding success for Winplus and the company is already talking to GQ about their plans for the next fair in two years time.