Branding


You should never underestimate the power of a brand. Your logo is a visual representation of your company, it’s your anchor, your signature. It’s often the first thing a client sees and, subconsciously or not, a decision is made. It should speak volumes yet be simple; it should be strong and memorable but not overpower what else is in view. And finally, it should be consistent, consistent, consistent.




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A new look for Cyclone Boat Company

GQ recently created a whole new brand identity and website for comprehensive speedboat specialists, Cyclone Boat Company. The company is the sole worldwide manufacturer of the renowned Cyclone speedboat, as well as […]

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