Branding


You should never underestimate the power of a brand. Your logo is a visual representation of your company, it’s your anchor, your signature. It’s often the first thing a client sees and, subconsciously or not, a decision is made. It should speak volumes yet be simple; it should be strong and memorable but not overpower what else is in view. And finally, it should be consistent, consistent, consistent.




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Creating an identity for Credit Suisse spin-off, QRT

GQ recently had the opportunity to create from scratch the brand and identity for Qube Research & Technologies, the new global wealth management business initiated by leading financial services provider, Credit Suisse. […]

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