GQ Design News


Syngenta Roadshow

Thursday, December 16th, 2010

syngenta-2

With a new launch programme in place for the latest new and exciting technology in wheat fungicide, Syngenta was planning to take a roadshow round the country to promote and bring their message to Britain’s farmers. At the centre of the show was a truck which needed to really stand out, and that meant big, striking graphics. So they asked GQ for help to design and artwork the exterior graphics.

A stunning result was delivered – superb 3d graphics which gave the effect of the fantastic new molecular structure of IZM being transported in the truck! At over 4 metres high, they are visible from half a mile away, helping the message get through to the UK’s remotest farming areas.



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