GQ Design News

Syngenta Seedcare stand – In Touch’ in Athens and Warsaw

Tuesday, October 29th, 2013

Syngenta Seedcare stand

GQ designed the Syngenta Seedcare stand at the ISF World Seed Congress 2013, held in Athens on 27 – 29 May, when exhibitors and seed experts from over 80 countries met to share their work and knowledge. We designed the event literature and other collateral for Syngenta, including a beautiful 48 page pocket brochure introducing their vast portfolio of products. But our striking stand design was the real talking point at the conference, in particular its extremely successful interactive touchscreen display, showcasing the Syngenta seedcare institutes across the globe.

In light of its its success, GQ were asked to design a sister unit for the ESA (European Seed Association) Annual Meeting in Warsaw last week, 13-15 October. Syngenta were the principal sponsors and so required something that would wow the delegates as they arrived. Our intuitive touchscreen display greeted visitors as they registered for the conference. They were encouraged to explore the work and world of Syngenta Seedcare via more than 30 different videos, showing the fascinating research and development taking place in the Seedcare Institutes. They were then directed to the main Syngenta booth (designed by GQ of course!) to learn about Syngenta products and technologies in more detail, via conventional brochures or iPad.

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