GQ Design News

The Good Growth Plan

Thursday, April 17th, 2014

Syngenta  Good Growth Plan

GQ have recently created a striking project brand and communications materials for an internal and external engagement project at Syngenta.

Syngenta want to get people involved on a local level in The Good Growth Plan – their answer to the challenge of sustainably feeding a growing population. People working at and living locally to the company’s global HQ in Switzerland are being encouraged to take part in a number of different initiatives throughout the year. These range from planting wildflowers in the city to enhancing biodiversity by various other activities, and each reflects one of the 6 commitments which together make up the Plan.

We created an initial route using a colourful and strong “hands” graphic with an energetic call to sign up, which we applied to banners, posters and postcards. It went down so well that it is now going to be rolled out to other global locations!

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